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This comprehensive guide includes everything designers need — besides talent — to turn their artistic success into business success. You’ll find information on key issues facing designers from freelancing to the management of established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Here are just a few of the things you’ll learn:
- How to get on the right career path
- The best way to determine pricing
- How to avoid common legal pitfalls
- How to structure projects for success
- The secrets of efficient teams
- How to sustain your business long-term
Talent Is Not Enough: Business Secrets for Designers provides a big-picture context for these and other challenges and shares practical, real-world advice. The book is destined to become an essential resource for both students and working professionals in these areas and more:
- Design planning and strategy
- Corporate identity development
- Marketing communications
- Publication and editorial design
- Brand identity and packaging design
- Advertising and promotion design
- Motion graphics
- Environmental design
- Industrial design
- Interaction design
© 2006 Shel Perkins